Upholding the Highest Standards of Infant Feeding Care
As the accrediting body and national authority for the Baby-Friendly Hospital Initiative (BFHI) in the United States, Baby-Friendly USA (BFUSA) is responsible for coordinating and conducting all activities necessary to confer the prestigious Baby-Friendly® designation and ensure the widespread adoption of the BFHI in the US. We do this by:
- Refining and upholding the standards/criteria for successfully implementing the Ten Steps to Successful Breastfeeding in the US;
- Assessing and accrediting birthing facilities that meet those standards and follow the International Code of Marketing of Breast-milk Substitutes; and
- Generating widespread understanding of and enthusiasm for best practice infant feeding care.



Upholding the Highest Standards of Infant Feeding Care.
As the accrediting body and national authority for the Baby-Friendly Hospital Initiative (BFHI) in the United States, Baby-Friendly USA (BFUSA) is responsible for coordinating and conducting all activities necessary to confer the prestigious Baby-Friendly® designation and ensure the widespread adoption of the BFHI in the US. We do this by:
- Refining and upholding the standards/criteria for successfully implementing the Ten Steps to Successful Breastfeeding in the US
- Assessing and accrediting birthing facilities that meet those standards and follow the International Code of Marketing of Breast-milk Substitutes
- Generating widespread understanding of and enthusiasm for best practice infant feeding care



What’s New
Ann Brownlee Sykora, BFHI Pioneer, Steps Down from BFUSA Board
After 13 years as a member of BFUSA’s Board of Directors — two of them as Board Chair — Ann Brownlee Sykora, PhD, is stepping away from her governance role at the end of thisRead more
Southwest Mississippi Perseveres to Be Re-Designated Baby-Friendly
Angela Parker and Kim Pace have worked together in Maternity Services at Southwest Mississippi Regional Medical Center in McComb, Mississippi, for almost as long as either can remember. Kim has been there the longest. SheRead more
BFUSA Welcomes Dr. Lisa Eiland, Neonatologist, to its Board of Directors
“I've just always loved babies.” That’s how Dr. Lisa Eiland, Division Lead for the Neonatal Intensive Care Unit (NICU) at the Joseph M. Sanzari Children's Hospital at Hackensack University Medical Center, in Hackensack, New Jersey,Read more
National Academies of Sciences, Engineering, and Medicine Recommends the Ten Steps as Standard of Care
The National Academies of Sciences, Engineering, and Medicine has issued a new report, Breastfeeding in the United States: Strategies to Support Families and Achieve National Goals, which analyzes breastfeeding promotion, initiation, and support across theRead more
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