This is What Excellence Looks Like
This is What Excellence Looks Like
What Your Facility Gains Through Designation
Baby-Friendly designation signals to your staff, patients, and community that your facility has committed to the highest standard of infant feeding care. The benefits of that commitment run deep, from the culture you build inside your walls to the reputation you earn beyond them.
A Culture of Excellence
A Roadmap for Your Facility
Designation gives your facility a structured, proven pathway with clear goals and milestones at every stage. Your leaders and staff work toward a defined destination that keeps everyone focused, aligned, and moving in the same direction.
A Stronger Team at Every Level
The designation process builds real capability across your organization. Your leaders grow stronger, your clinical staff deepen their competence, and your teams develop the kind of collaborative confidence that makes quality improvement possible, and sustainable.
A Common Language, A Shared Commitment
When your entire care team operates from the same evidence-based framework, uncertainty gives way to confidence, and variation gives way to consistency. Your entire team begins working in genuine alignment around the care they give every patient.
Recognition That Sets You Apart
The Gold Standard, Officially Confirmed
Baby-Friendly designation is awarded by an independent, third-party certification body, which means your commitment to evidence-based infant feeding care has been verified, documented, and confirmed against the highest standards in the field.
The Designation Families Look For
Only facilities that have earned Baby-Friendly designation through BFUSA are permitted to use the Baby-Friendly name in the United States. That label signals to patients, families, referring providers, and your broader community that your facility doesn't cut corners, that you hold yourselves to a rigorous standard, and that every patient receives the same high level of infant feeding care.
Backed by the Highest Authorities in Health
In 2025, the National Academies of Sciences, Engineering, and Medicine released "Breastfeeding in the United States: Strategies to Support Families and Achieve National Goals," recommending that every U.S. maternity care facility implement the Baby-Friendly Hospital Initiative. WHO and UNICEF have made the same call globally. When your facility pursues designation, you are aligning with the highest authorities in American and global health.
This Is What Pride Feels Like
Earning Baby-Friendly designation is a genuine milestone for your facility, your staff, and every family you serve. Celebrate it, share it, and let it set the tone for everything that comes next.
“The impact we have seen since becoming Baby-Friendly has been profound. Our patients are prepared when they arrive to deliver and love the experience they receive during and after delivery. They are educated, confident, and excited when they are discharged.”
—South Sunflower County Hospital, Indianola, Mississippi | Re-Designated Baby-Friendly November 2023
“The impact we have seen since becoming Baby-Friendly has been profound. Our patients are prepared when they arrive to deliver and love the experience they receive during and after delivery. They are educated, confident, and excited when they are discharged.”
—South Sunflower County Hospital, Indianola, Mississippi | Re-Designated Baby-Friendly November 2023